Fantastic book promotional film

by Liza Daly

I just love this witty, gorgeous short film by the geniuses at Apt Studio, celebrating the 25th anniversary of UK publisher 4th Estate.

There are numerous in-jokes referencing the material in the books. You’ll get them if you’re smarter than me.


This Is Where We Live from 4th Estate on Vimeo.

Be sure to check out the making-of videos. In this day and age I was amazed that they used real time-lapse photography. It’s a nice nod to the physicality of the printed books themselves.